Active membership in a variety of groups is key to a strong business. The benefits are the difference between joining a club and actively participating in group. “If I only signed up and paid my dues, I would have been wasting my money.” I frequently make this statement when people who ask me why I am so active in groups. Continue reading →

For those of you who may be considering a career as a technical writer in software development, I can share a few insights that could be helpful in making a decision based on my career. Continue reading →

Well, to be honest, STC (the Society for Technical Communication) didn’t really shape my writing career, fate did. Or rather, fate gave me a BIG push (and by ‘push’ I actually mean shoved) in that direction. Continue reading →

Have you ever had that Spidey Sense that something isn’t quite right? Recently I had a great conversation with a potential client who had a useful product. He’d put a lot of time and thought into the website. The website had been several years in the making. The older work was a custom website database. Ongoing work included a partial rebranding of the company. The product served a need, but the sales were low and the website needed “something” to grow online sales. Continue reading →

How do you find the right writer for your website, project documents, or training materials? Start with a story about your job (not the rates and hourly estimates). I’ll use the example story that started this article. Tell the writer your story and ask the writer: Continue reading →

What are the issues your writer can address for you?

1. Breaking up and demonstrating the writing options
2. Not enough unique, quality information
3. Too much information for too many audiences

Continue reading →

Just as you shouldn’t leave your spare tyre behind before a road trip, you shouldn’t leave these easy steps out of your marketing plan. They may seem too easy to be true, but these 5 easy marketing steps will give you access to new clients and increase your traffic. Continue reading →

What advantages does a business have by creating and updating their procedures? Standard Working Procedures (SWP) or business procedures can seem like a futile exercise. Procedures are a business tool that aligns the backbone of your business. Continue reading →

Inconsistent content and errors will put off potential clients. For many businesses, a copywriter is a luxury, but this assumption is inaccurate. Agency copywriters and freelance  copywriters tune your message to your customers’ needs. So, how do you match the type work to the best type of copywriter? Continue reading →