Did you notice a recent update to my business photos? I am proud to share my updated home page photo by photographer Paul Pichugin. I was motivated to use his photo of Perth’s Elizabeth Quay because it matches my business location. But there are other reasons.

Many businesses want to look more prestigious and sophisticated in their business photos. How do you find the right balance of honesty and professionalism in your business photos? 

Are there better alternatives to workflow software? The temptation of a novel new system may be in conflict with common sense. Let’s make sure that we can’t use the office software we already own.

In a workflow software comparison — should you start with the tasks, where the content is published, or the accounting? The amount of work you need to track should fit into an easy workflow management system. Let’s look at how three different types of management tools work: KissFlow – online forms using a workflow process…

Finding who has the best workflow software depends on the scope of your business. Repetitive workflows should be like a ride that everyone lines up for, right?

How do you optimize a social media schedule to get the most interaction with your ideal audience? Start by researching the timing and the topics of your ideal participants.

Effective Social Media Marketing is About People People are important to engineering conferences and trade events, but not for the reasons you first expect. The event needs the right quality of people to ensure that the speakers, the expo participants,  and the ticket holders get what they need out of the event.

Social media for engineering, trade, and technical events is different from social media for public events. Engineering events are best handled as an invite-only. Consider the differences between engineering, mining or electronics events to fitness expos, or food shows.

This is part two of an article that started on LinkedIN, “Review It: ‘Real’ Technical Writing?” (https://www.linkedin.com/pulse/review-real-technical-writing-shauna-mcgee-kinney). I’m caught between marketing and my career identity. Help me answer, “Am I really a technical writer?”