Buffer’s “transparent pricing” inspired me to share my expenses and net profit. Here’s what I made and spent in the 2013-2014 Australian tax year working part-time as a freelance writer. Continue reading “How much money did I make and spend in 2013-2014?”
Sailing can take you on a journey. Good writing can, too.
”Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”
You know your stuff – but do you know how to use your words to actually win business? Email marketing, and web pages are actually the most effective advertising for your business.
What is it about people using email to verbally start a storm?! How can we keep the important information from running down the drain during a flood of spiteful messages? Here are some tips on how to break the cycle of passive-aggressive email conversations. Continue reading “Breaking Bad Email – Avoid Passive-Aggressive Replies”
Start, or Respond with Meaningful Replies
— not Selfish Replies
Part 2 of 3
A sales email is an excellent way to grow a sales relationship. The trick is, there is an effective email that starts a conversation, or keeps a conversation going. Let’s start with the subtle sales email replies that do not work. Continue reading “Sales Emails vs Selfish Emails”
There are three distinct situations where junk mail is a common problem:
- In the inbox, as the recipient of too much email
- From a personal contact wanting a favour, or something from us
- In the form of a newsletter, promotion, or automated message we signed up for
How to Manage Your Inbox
Part 1 of 3
The first spam email problem is too much email. Yes, some of those many messages are legit. But too many messages are long winded, and vague. There are too many recipients or the message doesn’t inform me of information important to my work, or life. In addition to the volume of email, a few messages unintentionally get forgotten, and few others are mistaken as spam by my email software.
Here are some immediate solutions.
Expert Messaging Seminars by Chee Wong
Inside our offices, there is a culture of sending emails – instead of walking down the hall, or picking up the phone. And, the number of emails we send, and the length of the messages — and, and, and. Next, we have to deal with the emails we lose, sorting the emails we should act on, or even prioritising more actions than we have time to handle.
Learn how to be a lean, productive communicator. Get hands-on training on how to manage digital messaging from Chee. He has upcoming public seminars in Sydney and Perth. Or, contact Chee to +61 423267517 to book private training for your whole office.
Other Inbox (OIB)
If you love technology, you will love this group of software tools that will automate your email management. Other Inbox can be added into any number of platforms including webmail like Yahoo or gMail, your iPhone or iPad mail, or Android mail.
My personal favourites are the Organize and Unsubscribe software that recognise most common domains, messages, and behaviours. Email is properly categorised into folders like Business, Entertainment, and Finance. And, if I decide I don’t want to be on “the list” anymore, I drag and drop the email into Unsubscribe. The rest of the unsubscribe process is done for me.
Filters, and Rules (such as gMail)
There are times that outside software cannot be used, such as your corporate computer. Maybe you want to use the productivity tactics you learned from Chee at Expert Messaging? Don’t forget that both webmail, and desktop email programs like Outlook have filters, and rules to help you pre-sort common messages. These rules, and filters extend automating your email management beyond the spam email folders.
What About Sneaker-Net or Video Instead?
Sometimes your message is best delivered by video, phone, or by ‘sneaker-net’ (get up and walk to the desk near to you.) Ask a question, or share information. There are tremendous advantages to face-to-face communication.
1. Facial expressions are more powerful, and persuasive than verbal content,
Dr. Albert Mehrabian, UCLA (University of California Los Angeles)
2. Use Power Questions to make your conversations more effective
Power Questions, by Andrew Sobel (book and audiobook)
3. A stand-up meeting can be 34% faster than a sit down meetings
Quick group meetings become even more powerful than including everyone in the To, or CC (Courtesy Copy) of a volley of messages. Combine the speed of a group discussion with the power of facial communication, and the efficiency of Power questions – and you might even find the number of deliverables increase, too.
4. Use video when a group is spread across multiple locations
Use voice and the phone (or voice) only when video is not practical. Be careful not to inundate people with screen shares, and slide shows. Remember there is power in a facial expression.
Junk Mail and the Digital Landfill
Next article, I am going to share some tips for effective follow-up email. Learn how to be thoughtful, and courteous with your messages. Avoid being selfish or desperate with your follow up. Learn what words and techniques will flag your legitimate messages as spam email.
Intro: I belong to a network of writers and small businesses. Often, I have been asked to write resumes, and LinkedIN profiles as part of my website copywriting. I am honoured to refer Grant Cowan of Kinetic Resumes as an experienced resume writing service. Continue reading “How to Find the Perfect Resume Writing Service”
When should you outsource your blog, or your news? What is the cost of virtual and overseas outsourcing, like oDesk, versus the cost of training an intern? When is a local, professional freelance writer a good option? Continue reading “Should You Outsource Your Blog?”
Roughly speaking, “performance” in relation to a business agreement, is how well the services are performed compared to a customer’s expectations. So why would performance matter in business copywriting, and online writing? Isn’t performance something for actors?
What is a copywriter? The person who combines the art and science of writing words that promote a product, a business, a person or an idea. Continue reading “Advice For A Beginner Copywriter”