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DIY

Do You Use These 5 Steps for Your Cybersecurity?

Use these 5 cybersecurity steps to protect your data, your website and your email. Find out what I’ve learned from my clients and colleagues. Here’s a bonus 5 tools to stay safe. Don’t assume your data and computers are protected.

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DIY

4 Ways to Improve Sales Skills

A few of my clients have asked the rhetorical question, “How can I improve my sales skills?” They don’t expect me to answer the question. However, I know 4 great resources who can answer your sales questions. Here they are —

The Sales Evangelist, Sales Podcast, Sales Training

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DIY

My Old Website Needs an Update

The Journey: Stu’s Old Website Needs an Update

Ever wonder what the customer journey is like for a small business with an old website? Read the customer journey of the most common experiences when an old website needs an update.

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DIY

Real Cost of Web Copy

Forced to Define the Business

The real cost of web copy is driven by the amount of change and activity in a business. A new business will find the real cost of web copy is in the discoveries and meetings.

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DIY

Do I really need a website?

The answer is, “Yes, but …”

Do micro-businesses need a website? The answer is, “Yes, but …”

In this article I focus on when a fitness class, a niche startup, or sole trader consumer services need a website. I’ll talk about how to workarounds to custom websites that work, and why these websites work better.

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DIY

Selling Stuff Online – What’s Fair in Australia?

What is Fair When Selling Stuff Online in Australia?

I am writing this article to help people who will be selling stuff online. This article discusses some options and the amount of time needed to prepare for selling stuff online in Australia.

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DIY

Why Change My Trading Name?

On 1 July 2016, I chose to change my trading name to my Australian trading name SMK Writer instead of using my PerthWrite brand.

Why did I change my trading name?

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DIY

5 Cost Controls for Outsourced Writing

Feeling Squeezed Like a Lemon?

The real costs of outsourcing work, especially freelance writing work, is in the edits (revisions).

Both a client and a freelancer need to understand they share the risk of controlling cost. That risk comes with the responsibility to communicate and clarify expectations throughout a job (no matter how small.) Often the job is both squeezed for time and for money at the end, during the revisions.

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DIY

20 Most Common Items in Terms & Conditions

Who Asks for Terms & Conditions?

Banks and third-party online services are asking for Terms & Conditions before allowing businesses to use their online services. Additionally, Terms & Conditions may be required for promotional giveaways or fundraisers. Here are some of the most common items in Terms & Conditions that my clients have needed to organize.

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DIY

How Your Terms and Conditions Can Protect Your Business

Do your terms & conditions protect your business model and profits?

Do your terms & conditions protect your customers while supporting your business model and profits? Your Terms and Conditions (T&C) document is an important legal protection for your business. In Australia, an effective and professional T&C document is a key to growing a potential customer’s confidence.